CONTENT GUIDELINES
Use Headlines and Subheadings
Headline: 3-6 words (max 8)
Subhead: 8-10 words (max 12)
Split up long paragraphs
Paragraphs (1 – 3 sentences)
Use bold text
Highlight key phrases in bold
Combine Video + Photos
Search engines prioritize video content
Use Headings
Headings increases understanding
Lists
Bulleted points are easier to read than comma separated content.
Lists
Keep bulleted lists short
